Possibly the most important press release of SEMA?

I found this while bit while visiting our friends at AutomotivePhoto.com and couldn’t resist posting it up here too. This press release addresses a problem that has plagued man for quite some time. We hope you are as excited as we are.

Greetings from WD-40 Company, where we’re packing our bags and heading to Vegas for AAIW 2005.

We’re writing because want you to be the first to know that we’re using SEMA to launch the brand new WD-40 Smart Straw to the automotive industry. The WD-40 Smart Straw contains the original WD-40 formula you’ve come to know and love, and comes with a permanently attached straw – ensuring consumers will never lose the “little red straw” again.

A revolutionary packaging design, the WD-40 Smart Straw comes in a 12-ounce can and sprays two ways: as a stream through the permanently attached straw for hard-to-reach jobs or when the straw is folded down, via the wide-area sprayer to cover larger surface areas.

We’d love to meet with you while you’re at SEMA to hand you a sample of the WD-40 Smart Straw and chat briefly about the story behind its development, how it makes WD-40 easier to use for automotive enthusiasts and professionals, and WD-40 Company’s other activities in the automotive arena.

Please reply when you can with a few interview times that work for you and we’ll coordinate an interview either at our booth (#5500 at AAPEX; #12978 at SEMA), or at another location. I will follow-up with you shortly to determine your interest.

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Zerin Dube

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