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DALLAS – GM North America President Troy Clarke announced today, just prior to the State Fair of Texas, that the most popular versions of the all-new 2007 Chevrolet Silverado and GMC Sierra light-duty pickup trucks will be priced the same as the models they replace.

The industry leader in full-size pickup sales, GM has comprehensively redesigned the trucks with new exterior and interior designs, as well as powertrain, chassis and safety systems. Production of the trucks begins on Oct. 2, and they are expected to begin arriving in Chevrolet and GMC dealerships in early November.

“The all-new 2007 Silverado and Sierra will set the new standard in the full-size pickup segment with segment-leading fuel economy, performance, capability, refinement and safety,” Clarke said. “And the best part is, our customers can get into one for the same price as the prior model, but with more standard equipment.”

Also new for 2007 is GM’s five-year / 100,000-mile powertrain warranty, which is fully transferable and includes courtesy transportation and roadside assistance for the duration of the warranty.

The 2007 Silverado and Sierra extended cab pricing begins at $23,605, and the crew cab versions of the trucks start at $27,000. All prices include a $900 destination freight charge, and apply to two-wheel-drive models with a standard 4.8L V-8 engine.

In addition to the carry-over pricing on the most popular models, GM also announced modest price increases on several other versions of the trucks, and some models actually went down in price. “Nearly half of the 2007 Silverado and Sierra models are within $300 of the models they replace, with added standard equipment such as OnStar, tire pressure monitoring, StabiliTrak and improved fuel economy,” said Clarke. “We wanted to reward and grow our customer loyalty by exceeding expectations for unparalleled capability and value.”