Post by Kasey Kagawa

The folks over at eGMCarTech have put up a scan of a BMW print ad from Spain, depicting a 5-series scaring the bejezus out of a helpless Jaguar XJ. This isn’t the first time that BMW got involved in ad-based name-calling, and it’s something that I think that we should have more of in the US. The jousting and corporate ribbing that took place in the muscle car era made things so much more interesting, with manufacturers actively calling each other out on the racetrack and in print. Here’s hoping that the US divisions of the car world let their ad agencies cut loose on each other and give us a little something extra to laugh at in the car mags.

BMW Calls Jaguar a Scardey Cat [eGMCarTech]