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Fifty years ago, on 4 July 1957, Fiat introduced the Nuova Fiat 500, which became an icon of our times, and with which Fiat completed a revival that had begun immediately after the Second World War.

This summer, on 4 July 2007, exactly 50 years later, and once again in Turin, the company will be presenting its new Fiat 500, which will go on sale immediately after the launch. This new car will also mark an important cycle of revival for Fiat Automobiles SpA.

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Developed by the Fiat Style Centre and manufactured in Fiat’s Tychy (Poland) plant, the new 500 is a 3-door model with very compact measurements: 355 cm long, 165 cm wide, 149 cm tall and a wheelbase of 230 cm. Produced with three engine options: a 75 bhp 1.3 16v MultiJet turbodiesel and two petrol engines, a 69 bhp 1.2 8v and a 100 bhp 1.4 16v, with five or six speed manual gearboxes, the new Fiat 500 is designed to be notably entertaining to drive.

The new car’s arrival confirms Fiat Automobiles SpA’s undisputed leadership in this category – a result of the company’s extraordinary heritage of technical, design and human experience accumulated over more than a century – and the new Fiat 500 takes a quality leap forward in terms of comfort and safety, technology and equipment for this segment.

The new Fiat 500 is the most up-to-date solution for motorists who ‘enjoy’ their car in complete freedom, and appreciate it for day-to-day use, but also wish to drive a vehicle that is entertaining and practical, environmentally-friendly and accessible, but also appealing and full of fun.

The new Fiat 500 will go on sale in the UK early next year.

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