Ready The Clue Bat: 50% of Prius Drivers Buy For The Image

Post by Kasey Kagawa

I’ve made clear my feelings on hybrid cars and their owners before. Having actually been in shouting arguments over the purchasing motivations for hybrids, I feel a great sense of vindication in announcing that a recent survey by CNW Marketing Research found that more than 50% of Prius owners announced that they bought their car because “it makes a statement about me,” an increase from 30% three years ago. The article from the New York Times makes a reference to the upcoming EPA MPG testing standards revision, and the drastic drop in projected miles per gallon it will report. When that bit of information hits the popular consciousness, I want to be on a lawn chair in front of a TV with something frosty and alcoholic in my hand to watch the fireworks go off.

Say ‘Hybrid’ and Many People Will Hear ‘Prius’ [New York Times, BugMeNot.com Required]
Slightly Edited Detroit News Version

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