Post by Kasey Kagawa

I’ve made clear my feelings on hybrid cars and their owners before. Having actually been in shouting arguments over the purchasing motivations for hybrids, I feel a great sense of vindication in announcing that a recent survey by CNW Marketing Research found that more than 50% of Prius owners announced that they bought their car because “it makes a statement about me,” an increase from 30% three years ago. The article from the New York Times makes a reference to the upcoming EPA MPG testing standards revision, and the drastic drop in projected miles per gallon it will report. When that bit of information hits the popular consciousness, I want to be on a lawn chair in front of a TV with something frosty and alcoholic in my hand to watch the fireworks go off.

Say ‘Hybrid’ and Many People Will Hear ‘Prius’ [New York Times, BugMeNot.com Required]
Slightly Edited Detroit News Version