Powered By Suck: Dodge Announces New “Crossover,” BMW Developing Others
Kasey Kagawa | August 31, 2007![]()
Post by Kasey Kagawa
I want to clear something up right now on this whole crossover/CUV trend that’s infesting the automotive industry at the moment. There are two types of crossovers. One kind are those car-chassis based SUVs that we can’t call SUVs anymore because if you do that, Greenpeace pickets outside your factories and your sanctimonious asshole neighbors will put a pickaxe through your windshield; the others are minivans on stilts that we can’t call “minivans on stilts” because that’s not a very sexy marketing term, while calling it a “crossover” makes it sound like you could use it to cross the Darien Gap when in reality they would have trouble crossing the street in a heavy rainstorm. Most crossovers are of the first type, like the Ford Edge, Mazda CX-9 and the new Saturn Vue. These are usually cars that were slated to be called SUVs until it was revealed that SUVs are directly responsible for global warming, violent crime in the inner cities, the war in Iraq, and the national debt. The second type were largely developed in response to this new information, and are, as previously stated, basically minivans on stilts. Prime examples of this are the Mercedes-Benz R-class and the Chrysler Pacifica. Gun to my head, I vastly prefer the first type over the second because even if you couldn’t go rock-crawling in them, they’re usually not completely hopeless on a rough dirt road.
In a particularly depressing development for both companies, Dodge and BMW have both made news recently regarding future crossover vehicles. Dodge, showing a lemming-like lack of original thought at a time when they need to be at their most creative, debuted the Journey, a minivan on stilts meant to replace the Dodge Caravan, which was also a minivan, but since it lacked a three-inch lift, didn’t fit in with Dodge’s new “tall cars” image. BMW, long known as an innovator and creator of great cars, has decided to throw that reputation to the wind and build not one but three crossovers. Two of them, the F3 and the F5, based on the 3-series and 5-series chassis and named after the Fujita-Pearson scale of tornado damage, are more of the minivan on stilts type, while the X6, which is close to release, is of the car-based SUV type. The spy photos of the X6 prove that it is unspeakably ugly, and the odds are good that the F3 and the F5 will also be able to give small children nightmares at 50 yards. Worst of all, they will both help contribute to the slow slide into blandness and mediocrity that has been creeping up on BMW in the last few years. Maybe both BMW and Dodge will come to their senses soon and realize that both companies need to stop trying to be the same as everyone else, Dodge for survival reasons and BMW because that’s just what they’re supposed to do, and stop trying to fill a useless segment just because their market research people tell them to. More likely than not though, the number of crossovers will steadily increase until you can walk from Los Angeles to San Diego on a immense carpet of them, at least until the environmentalists decide that they kill the planet too and they change the name to something else.
Press release for the Dodge Journey below the jump.
Preview: 2008 BMW F5 [Motor Authority]







