Post by Kasey Kagawa

For most people, the only media that they see relating to cars on a regular basis are advertisements on TV, which is a little sad, considering that the purpose of an ad is to distort the truth about a model, to amplify the good aspects and deemphasize the negative ones. Sure, it might be a great car, but if all you ever saw were ads, you’d think that not only is every car almost perfect, but other people have way cooler commutes than you do, like along the Malibu coastline or up the grade on the back side of the Palms to Pines Highway.

Some ads are fun to watch on top of warping your mind with subliminal messages to buy another car, though. The one company that’s been pretty consistent with turning out the really great ads is Honda UK. It started with Cog, which is posted below the jump, but the best ad they’ve done, and what I think is the best car ad ever, is Impossible Dream. It’s a crash course in Honda history, including the S500, their first car, the Super Cub, the first thing they sold outside of Japan, and historic racing vehicles like the RA272 F1 car that took Honda to their first F1 victory in 1965 and the 2RC413 motorcycle that captured their first Isle of Man TT victory. It’s a great piece to boost public perception of what Honda is trying to promote their brand as representing, and it’s very creatively done. If it wasn’t a two minute ad, Honda would have probably ran it over here as well, where it would probably do the brand some good.