When we last met, I was enraged about the diffidence with which Volkswagen has treated its New Beetle. Kindly note that, since the publication of Dub Chick Be Trippin’, Tracy Morgan’s been profiled in several glossies. It seems that though my perception might have been the harshest, I’m certainly not alone.

But that’s ancient history. It was before the Chicago Auto Show media preview, anyway, at which I was reassured that really, not much has changed with VW. Whether I attend several auto shows a year or just one, it’ll feel as if I never left.

Continue reading Rational Bohemian #7: The Buggy’s Punch

Photo courtesy of Volkswagen of America

This installment of Rational Bohemian was scheduled to be a eulogy for the New Beetle, since Volkswagen hasn’t really troubled themselves with anything of the sort. Attendees of the L.A. Auto Show did get a long-expected, totally overdue announcement of the model’s retirement and the inevitable commemorative special editions, but that was about it.

So I’ll say it now, in brief: New Beetle, I adore you and I’ll miss you. Your not-insignificant role in reviving the brand will not be forgotten (by me, anyway). In light of a press release I received last week, though, there are more pressing concerns; a respectful and sentimental sendoff will have to wait.
Because what the hell, Volkswagen? Really, what the hell?

Continue reading Rational Bohemian #6: Dub Chick Be Trippin’