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2009 Chicago Auto Show In Review: Rockers, suckers, snoozers.


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Story and photos by Jack Baruth

The Chicago Auto Show makes no apologies for being a consumer-oriented event. At Tuesday morning’s media breakfast, the point was made again and again: we’re here to raise customer interest, to get people into their dealers, to move the metal. This is not an “international” auto show in the traditional sense of the word. The world media doesn’t show up, there are very few “major” revelations, and the bulk of the press events happen in just a single day.

Yet there was an underlying optimism to Chicago’s show that was entirely missing from the North American International Auto Show just a month ago. It’s entirely possible that there will be fewer than ten million new cars sold in the United States this year, but that’s still a heck of a lot of cars, and there are a lot of people who are still eager to put a new vehicle in their driveway this year. For those nine-million-plus people, and for the rest of our readers here at Speed:Sport:Life, we took the time to travel to the show and pick our usual Rockers, Suckers, and Snoozers. Our photography crew couldn’t make it, which accounts for the “Loch Ness Monster” nature of these shots, but rest assured they’ll be back on the job in the future. In the meantime, enjoy the highlights from America’s longest continually-operating motor show.

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