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Anyone who hasn’t been living in a cave these last couple of years should know by now that 2008 will be the year the American muscle car returns to glory. While we’re still salivating over the thought of a big rumbly V8 in a retro body shell, Dodge has revealed pricing for the numbered, limited-edition, lineup topping SRT8 model at a very reasonable $37,995 (though we know that dealer markups on these will probably put these models in the $50k or higher pricerange).

The Challenger SRT8 will be available in three colors; black, silver or that beautiful Hemi orange shown on the concept back in 2006. If you want one, hurry down to your dealer as the order bank opens on December 3rd. The production Challenger will be unveiled at the 2008 Chicago Auto Show in February.

Full press release after the jump…

Dodge Announces Pricing for All-new 2008 Challenger SRT8

Dodge Challenger SRT8 available for $37,995
The American muscle coupe is back, packed with modern technology and innovation
Demand for contemporary version of iconic pony car drives Dodge to accept orders for the 2008 Challenger SRT8® beginning Dec. 3, 2007
Introduction begins with limited-edition Dodge Challenger SRT8 models – each with numbered dash plaque
Complete, broader Challenger lineup details and pricing still to come
2008 Dodge Challenger SRT8 models feature 6.1-liter HEMI® V-8 and are available in Black, Silver or HEMI Orange

Auburn Hills, Mich., Nov 29, 2007 – Dodge announced pricing today for the modern interpretation of the American muscle coupe. The 2008 Dodge Challenger SRT8® will arrive in showrooms next spring at a Manufacturer’s Suggested Retail Price (MSRP) of $37,995 (which includes $675 destination).

Due to unprecedented demand, Dodge dealers will begin taking orders on Dec. 3 for the limited-edition 2008 Dodge Challenger SRT8 models. Each will feature a numbered dash plaque and a 6.1-liter HEMI® V-8 engine. 2008 Challenger SRT8 models will be available in Black, Silver and HEMI Orange. All will feature dual “carbon-fiber” hood stripes, harkening back to the original Dodge Challenger.

“The 2008 Dodge Challenger SRT8 offers pure American pony-car muscle,” said James Press, Vice Chairman & President – Chrysler LLC. “With styling that stays true to Challenger’s original heritage, an abundance of modern amenities and cutting-edge technology, the 2008 Dodge Challenger SRT8 will deliver the SRT credo of benchmark performance at a tremendous value.

“The Challenger SRT8 is only the beginning of the story, as we’ll soon follow with a complete lineup of Challenger models that will offer a wide array of features and deliver outstanding value for our customers,” Press added.

Customers may begin placing orders at their Dodge dealer on Monday, Dec. 3. They can expect to take delivery of their vehicle next spring.

The all-new 2008 Dodge Challenger SRT8 will be built at the Chrysler Canada Assembly Plant in Brampton, Ontario, on the same assembly line with the Dodge Charger, Charger SRT8, Magnum, Magnum SRT8, Chrysler 300 and Chrysler 300 SRT8 vehicles.

Pricing for the complete all-new Dodge Challenger lineup will be announced at a later date.

SRT performance vehicles – including the Dodge Viper SRT10, Dodge Caliber SRT4, Dodge Magnum SRT8, Dodge Charger SRT8, Chrysler 300C SRT8, Jeep® Grand Cherokee SRT8, and now, the Dodge Challenger SRT8 – are engineered by Chrysler’s in-house performance organization: Street and Racing Technology.

The all-new 2008 Dodge Challenger SRT8 showcases the renowned, five key aspects of every SRT vehicle: exterior styling that resonates with the brand image; race-inspired interiors; world-class ride and handling characteristics across a broad range; benchmark braking; and standout powertrain. The all-new 2008 Dodge Challenger SRT8 will unquestionably deliver in all five areas.

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Zerin Dube

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