Even after ‘inventing’ the first contemporarily packaged, attainable mainstream minivan in the 1980s, Chrysler continued to dream aloud through moonshot concept multi-purpose vehicles. The Dodge Epic, Plymouth Pronto, and Chrysler Citadel concepts employed emerging “Cab-Forward” architecture to maximize interior volume. Somewhere along the road to retail, cost-cutting and stagnance took their toll on ChryCo’s bottom line. Bankruptcy ensued. Here we are today.
In execution, the Dodge Journey feels like a Hyundai-built Ford Edge — like the first-generation Chevrolet Equinox, engineered before GM gained “product religion.” Ergonomics oddities abound, and its lagging powertrain fails to deliver power or fuel efficiency superlatives. However, hope hides in each cleverly concealed crevice. The Journey’s suite of storage crannies proves that Chrysler is still staffed with real moms and dads who understand what it means to take a family roadtrip. If these creative engineers are given the tools and support to radically redefine automotive interior packaging, Chrysler could one day be a multi-purpose vehicle leader. Otherwise, the company will wither.