What’s the point of launching a new vehicle into a crowded segment if it doesn’t boast clear superlatives out of the gate? Manufacturers on the comfortable side of the perception gap can afford to launch anonyboxes. That doesn’t describe General Motors. GM must deliver premium vehicles at every price point to solidify their image, and the GMC Terrain is outfitted for the task. Ambient lighting in the center stack, high-contrast upholstery accents, a standard rearview camera and an optional height-adjustable power liftgate might’ve been enough to differentiate this crossover from its competition, but the Terrain pushes farther in two especially meaningful ways. As society begins to value the aesthetics of information, the advantages of a well-designed user interface become clear. GM’s corporate navitainment display splits radio and navigation data to give drivers the information they need at a glance, and hardware radio presets mean drivers can rely on haptic defaults instead of paging through screens. On the road, the Terrain’s high-efficiency gasoline direct injection engine and noticeably meticulous transmission calibration work together to deliver enviable highway fuel efficiency that trumps cross-continental rivals. These future-forward technologies enable the Terrain to compete on its true merits, rather than the cachet of its nameplate.

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Adam Barrera

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