Author - Zerin Dube

The 2020 Hyundai Sonata is already one of the best family sedans on the market today, with a combination of killer looks and some of the best technology you can find in any car, at any price. Not content with that, Hyundai upped the Sonata’s game with the Sonata Hybrid and its fantastic hybrid powertrain, which includes a really futuristic solar roof.

The best part? Pricing for the Sonata Hybrid Blue starts at just $27,750 while our Limited trim tester tops out at a very wallet-friendly $35,300. Surely there’s a catch to get this much car for the money, right? In our eyes, there are no catches, and the Sonata Hybrid is truly a no-compromise family sedan that delivers in almost every way.

Toyota launched their all-new, 4th generation Highlander for the 2020 model year, and has been improved in every way over the outgoing model. The updated Highlander has more space for cargo and passengers, rides better, and has more technology than any other Highlander in Toyota’s history. The question remains – Is it enough to keep the best-selling Highlander at the top of sales charts when the competition keeps getting better and better?

The 2020 Toyota RAV4 TRD Off-Road sits at the top of the RAV4 lineup as the most expensive and most capable model in the mix. Rather than apply some chunky tires and black fender liners and call it rugged, Toyota leaned into their TRD Off-Road bag of tricks to give the RAV4 some genuine credibility when off the beaten path.

The 2020 Lexus LS500 is Japan’s best flagship full-sized luxury sedan that cruises amongst competition from the likes of the American Cadillac CT6, England’s Jaguar XJ, Germany’s Mercedes-Benz S-Class, and Korea’s Genesis G90. Many more full-sized luxury sedans are crowding the waters in the segment as well.

Competition in the full-sized luxury sedan segment is fierce, and Lexus faces a challenge in keeping the Lexus loyal interested in the brand while at the same time swaying new owners to consider the brand over other attractive offerings. The good news is Lexus continues to compel buyers with a premium experience in the fifth-generation LS sedan.