Category - Event Coverage

Like so many things in any society that truly matter, the automobile stands astride a multitude of social divides. Progress. Freedom. Achievement. Wastefulness. Drudgery. Class division. Every car contains legions of angels and demons in turn, and which of each is dominant depends just as much on the perspective of the person doing the observing as the car being observed. One’s sculpture of power and beauty in motion is another’s the wasteful extravagance of wealth, overcompensation and status. An electric car can mean both the death of enjoyment and performance and the salvation of an industry and the environment – depending on your point of view. But what is important is that these contradictions are not rooted in cars, but in ourselves. A car is simply a big shiny lump of metal that can move under its own power across the ground; the meaning we see when we look at one has more to do with the reflection of ourselves staring back than any innate attribute of the mirror itself.

Perception may also depend on the advertisement of the vehicle and how the manufacturing company has presented it. Since a large population has access to the internet, these companies tend to prefer digital marketing over conventional marketing techniques. Therefore, a firm (like a digital marketing agency west palm beach) that has experience in the field of digital marketing often gets hired by car manufacturers. An automobile is often seen by people through two different lenses – advertising and individual. And if one automobile can contain so many contradictory viewpoints, then a major car show, being a whole mess of them collected in one place, must be a Gerasene Rorschach funhouse maze – cars, owners, attendees and media, all of us reflections of whatever multitudes you’re predisposed to see.

Read More