We’re going to try something new here at S:S:L, and provide a feed of all the outlets covering the Chrysler Business Plan Media Event on twitter. Should be a good mix of perspective from Autoblog, Jalopnik, Detroit News, Edmunds, Automotive News and several others. Follow along and see what Chrysler has in store for the next 5 years.
Tag - Fiat
Back on April 1st, an article appeared on NewsTimes.com claiming that Saturn had found a suitor. While many initially dismissed it as an April Fool’s joke, Saturn of Danbury owner (and early Saturn insider) Todd Ingersoll was telling anybody who would listen that a deal was in the works that would assure Saturn’s long-term future. While Ingersoll didn’t come forward with the specifics of the deal or the name of the interested party (or parties), it seemed like an honest attempt at reassuring consumers that Saturn wasn’t a dead brand walking.
Weeks have come and gone, however, and nothing seems to have come of it. Meanwhile, the Pontiac and Hummer branches have been lopped off the future GM family tree, and Saab and Saturn have degenerated to sell or scrap status. While GM’s overall attitude toward a potential sale of the Saab brand seems fairly positive, the future of Saturn doesn’t look so rosy. Earlier estimates predicted the Saturn network would stay around until 2011 or 2012 — plenty of time to court new ownership — but GM is now saying that it’s on the chopping block for the end of this year.
So what is the key to Saturn’s future? It all comes down to Chrysler.
Last night, news hit the wire that President Obama’s Auto Task Force found GM and Chrysler’s restructuring plans to be insufficient. This morning, Obama will delineate exactly why Rick Wagoner was asked to resign as GM’s CEO, why GM will receive operative funding for 60 days as it races to hack off even more of its limbs, and why Chrysler has 30 days to hook it up with Fiat or face death. Talk about a shotgun wedding. Let’s liveblog.