Tag - suburban

Chicago 2010: And the brands played on.

The good people of the Midwest Automotive Media Association absolutely refuse to have yours truly as a member. I’m not a “general-purpose auto journalist”, whatever that means. Based on the people who do make the cut, I think “general-purpose auto journalist” means “polyester-and-denim-encrusted lard-butt who would PAX dead last in a regional autocross.” Despite this heart-breaking snub, I continue to attend their self-congratulatory annual breakfast at the Chicago Auto Show. The complimentary bacon is outstanding.

The mantra of the MAMA breakfast, repeated by each of the first three or four speakers every year, is this: “The Chicago Auto Show sells cars.” Presumably this is in opposition to the Los Angeles Auto Show, which sells tofu, the Tokyo Auto Show, which sells the panties of schoolgirls from a vending machine, and the Detroit Auto Show, which sells rape. I think it’s a convenient way to distract attention from the inconvenient truth that most manufacturers don’t bother to display new product at the show. With that said, it’s worth noting that the dirty business of actually selling cars was very relevant to the new products on offer. Let’s discuss.

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